Multitasking vs. Efficiency: which one is it?

How many times during the day do you check Facebook, Skype, Instagram, Twitter, VKontakte and Odnoklassniki? How many phone calls do you take during your lunch break? How many donuts can you eat with a cup of tea in front of a TV or computer? By the way, would you be able to remember what those donuts tasted like? Multitasking is an essential attribute of our hectic time. But how justified is our need for multitasking, really?


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